Este sitio funciona sobre la As excerpted from our application for the Global Young Social Entrepeneurs' Competition:
"Rayt creates revenue by providing customized services for nonprofits and other activist groups. Rayt gives these groups the ability to engage their constituency in a unique and powerful way by empowering their members to leave relevant and charged messages on the websites of controversial institutions.
Up until now, online activism has largely centered around online petition campaigns. Online petitions, however, are usually sent to just one inbox and are likely deleted or never read. Rayt comments, on the other hand, are read by all and stay up indefinitely – spreading the campaign message long after the campaign has ended. Rayt comments are also placed where they are most relevant – on top of the power-holder's website. For these reasons, we envision “Rayt campaigns” as being the future of online activism.
While the ability to leave comments on any website is free, large-scale Rayt campaigns would come with certain premium features and would therefore cost a fee."
This revenue model treads dangerously on the ground of "power in the hands of the wealthy," which is exactly what Rayt--or at least, "democraticizing the Internet"--purports to undo.
Would Rayt prevent a third-party from organizing a Rayt-based PR campaign, where they ensure positive propaganda is the most highly rated messages that appear on their websites as Rayt comments? How can even a relatively wealthy non-profit compete with the commercial interests of a large corporate entity?
Perhaps you should re-think that business model.