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We recently entered Rayt into the Knight News Challenge, for which we had to sit down and really think about how Rayt's ability to disseminate messages across the web could be applied to online news. Check out this excerpt:
Project Title:
Rayt (RaytTheNet.com) - Turning Every News Web Site Into a Conversation.
Describe your project:
Rayt (RaytTheNet.com) allows users to leave comments on any news web site on the Internet, completely changing how we interact with online news. After installing our free browser-based plug-in, Rayt users can open an interactive banner at the top of any online news article and use the banner to post comments about the news item and read the comments previously posted by others. This is a unique time in history as a great deal of print media is now available (and often read) online. Using Rayt, readers can take advantage of this trend and take a far more active role in debating and contributing to news that affects them.
By leaving relevant comments, readers can challenge bias, question unspoken assumptions, and provide updates to articles that may be outdated. In a local emergency, the latest Rayt comments would be indispensable as citizens updated an article around the clock, helping over-extended local reporters.
Rayt comments would add a human element to factual accounts as community members could talk about the stories which have affected them personally. Communities could use Rayt to discuss a school's new budget, to petition a a local politician, or to share condolences above an obituary.
With Rayt, the centralized editorial filtration of the "Letter to the Editor" model is replaced by a peer mediation system in which readers rate each other's comments from one to five stars. The most popular comments are sent to the head of the banner.
Another important aspect of Rayt is that it is "globally local" meaning that it can be used to comment on local news all over the world. For example, Rayt can be used to comment on local news articles from Hyderabad, India to Boise, Idaho. For a tiny piece of code, it has a phenomenal global impact.
Who would want to use it, and why?:
The question really is, why wouldn't you want to use Rayt? Individual community members could use Rayt to get different perspectives about what's going on in their community. Rayt also empowers citizens and groups to inform their community about their thoughts and reactions to specific articles or issues -- without centralized editorial censorship.
Newspapers would also encourage their readers to use Rayt since it would drive traffic to their website, where they could continue to engage their readership (and potentially earn more revenue from their online advertisements).
According to the Knight Challenge's website, winners will be announced in Spring 2008.
Contest Update
Rayt did not move forward to the next round of this contest.
I asked KnightNews to provide an explanation since I thought we were a perfect match for what they were looking for. One of their staff memers, Gary Kebbel, responded with:
"Your application did not advance because commenting on stories is not the type of unique or innovative ideas this contest seeks. Therefore, you needed to better explain the uniqueness of your idea or process."
I'm saddened that KnightNews did not see how innovative our idea was as applied to the news industry. I thought our explanation made it pretty clear. Regardless, I look forward to trying again next year.